It’s more important than ever to develop real relationships with customers. Marketers can build relationships in the Marketing Cloud by mapping a customer's journey, listening for customer activity, and then automatically responding with customized communications based on customer preferences or actions.This course will demonstrate how you can utilize Journey Builder to create and optimize a customer journey driven to measure specific interactions against a goal that is meaningful to your
• Journey Builder Overview
• Crafting a customer journey
• Understanding Data Setup
• Building a Trigger
• Building an Interaction with Channel Activities
• Optimize the Journey through Versioning
Marketing Manager; Beginning Administrator
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