Brand Your Identity Experience

After you implement your sites' identity processes, bring it all together with your own branded design. For example, you can change the colors of your background and login buttons, insert your own logos, and customize the layout of your pages. You can also change the branding of your pages based on who the user is and where they're logging in from. Depending on your site's needs, you can choose which settings apply to which pages, or create custom branding for each type of page.

For example, you're in charge of the Experience Cloud site for your coffee business. You want to create a branded experience by customizing the pages users see when they log in, verify their identity, reset passwords, and self-register. So you configure your pages to display your company's logo and set up a background image that shows the cozy atmosphere of your coffee shop. Now whenever existing users log in to your site, verify their identity, or reset passwords, they're presented with your logo and custom background image. And new users see your branded design when they self-register. Your branded identity experience makes the look and feel of your site memorable to your customers and keeps them coming back for more.

• Brand Your Pages from the Administration Workspace
  Salesforce Customer Identity gives you a point-and-click way to brand the pages that prompt users to log in to your site, verify their identity, reset passwords, and self-register. If you’ve set up login flows, they also use these branding settings.
• Brand Your Experience Builder Pages
  Each Experience Cloud template comes with its own set of pages for login, identity verification, password resets, and self-registration. You can use Experience Builder to customize your login experience to match your brand.Experience Builder pages are available after you publish your site.
• Create a Custom Login Discovery Page
  To set up passwordless login with an email address or phone number, create a custom Login Discovery page. With this configuration, your users can self-register and log in with an email address or phone number. Set up your page in Experience Workspaces, and customize your login process with Apex.
• Customize the Apex Login Controller
  Salesforce provides an easy way to customize your login process using the Login Discovery Page, which lets you implement passwordless login. However, if you want even more control over your login process, you can modify the Apex login controllers and use customized Visualforce pages.