Radian6- Analysis Dashboard-How to Set-Up Sentiment Subjects
|Knowledge Article Number||000176956|
|Description||Sentiment refers to the tone of conversation of a post. Adding sentiment subjects to your topic profile will allow you to analyze sentiment surrounding your brand. The below information provides details on how to set-up your sentiment subjects as well as a few best practice tips.
Radian6’s Automated Sentiment Analysis performs an examination of all sentences within a post and identifies phrases containing sentiment words like hate, love, sucks, and awesome. The system then attempts to determine the tone of the conversation for the Sentiment Subjects. It learns a statistical model from example data and gives a probability that the sentence is positive, negative, or neutral.
Detecting Sentiment:Detecting sentiment can be subjective (especially in cases of irony/sarcasm), so if needed, sentiment can be manually overridden by clicking on the white hand in Workflow mode of a River of News widget or within the Engagement Console. The overridden sentiment will appear in blue in the Dashboard.
Results of sentiment analysis are indicated by a range of thumbs-up/thumbs-down icons.
Sentiment Subjects Best Practices:
Follow this path:
Configuration > Select Topic Profile > Sentiment Subjects Tab