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Radian6 - Analysis Dashboard - Engagement Score Calculation

Knowledge Article Number 000188108

The Engagement score measures to what extent the commenters are engaged on a specific piece of content (for example: blog posts, videos, and news articles). All content items are scored between 0 and 10, where 10 is the highest level of engagement.

To calculate the engagement score, Radian6 measures both:
1. The number of times unique commenters are re-commenting on a post.
2. The length of comments that people leave. A short comment such as "LOL" represents a much lower level of engagement than someone who writes a lengthy comment.

The engagement score is shown next to the post in the River of News in the list of metrics for the post.
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