Twitter's t.co link-shortening service and Advertising Studio
|Knowledge Article Number||000206485|
Twitter's t.co service shortens the length of all hyperlinks (URLs) posted in tweets into their "http://t.co" format. The t.co service also affects your Advertising Studio campaigns, as explained below.
Affects of Twitter's t.co URL service within Advertising Studio
In Advertising Studio, all tweeted links are shortened by Twitter's t.co link-shortening service (including Bitly links). Additionally, any organic posts that are created in Twitter and contain links are shortened with the same URL when they are ingested into Advertising Studio.