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Twitter's link-shortening service and Advertising Studio

Knowledge Article Number 000206485

Twitter's service shortens the length of all hyperlinks (URLs) posted in tweets into their "" format. The service also affects your Advertising Studio campaigns, as explained below.

For more information about the service, see Twitter's "Posting links in a Tweet" article.


Affects of Twitter's URL service within Advertising Studio

In Advertising Studio, all tweeted links are shortened by Twitter's link-shortening service (including Bitly links). Additionally, any organic posts that are created in Twitter and contain links are shortened with the same URL when they are ingested into Advertising Studio.

In Advertising Studio, you'll see the "" link appear as part of the tweet in your Campaign Dashboard. 

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