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Best Practices: Radian6 Social Studio Topic Profile keyword examples

Knowledge Article Number 000212989
Description When users need to discover conversations, or to segment types conversations in the following areas for inclusion or exclusion:
  • buy and sell
  • crisis or incident
  • customer service
  • explicit sentiment
  • lead generation
  • marketing
  • PR
  • R&D
Sample keywords in each of the above categories can help initiate data collection.


Users must be familiar with Topic Profile configuration and dashboard analysis.

Social Studio Analyze users, per content available here:  
1) Ensure the user can setup a Topic Profile
2) Ensure the user can setup a dashboard for the data results

Radian6 users, per the content here
1) Ensure users are familiar with Topic Profile setup, and can build a refined topic profile
- Setup Topic Profiles and Keywords (video)
- Topic Profile User Guide (PDF download)
2) Ensure users can analyze the data results
- Radian6 Analysis Dashboard (Video)
- Radian6 Analysis Dashboard User Guide (PDF download).


The attached spreadsheet, when used with Topic Profile advanced keyword configuration, can help identify conversations in each of the areas listed.  Use the applicable sample keywords together with the brand, product, service or industry keywords.  Note, these keywords are not to be used on their own, they must be used in conjunction with other keywords that define your topic of interest.  

Start with the "Contains" and "And Contains" initially.  This is the most flexible method.  However, switch to use of the Proximity feature if keyword combinations are appearing too far apart in the data results.  Proximity can reduce noise by ensuring keyword combinations are used in the same context, and in any order of appearance.

Example: searching for general industry conversations of people looking for a new smartphone, combine lead generation keywords (buying signals) with product names.  Use proximity to ensure multiple keywords are used in close context with each other, and can be re-arranged. 

Contains Keywords: (using proximity of 3)
"I want buy smartphone ~3", "I am looking for smartphone ~3", "I am Interested smartphone ~3", "can recommend smartphone ~3", "I am looking buy smartphone ~3", "I want buy smartphone ~3", "want to upgrade smartphone" 

Sample results:
"Hi guys, I am looking to buy a new smartphone and I am really confused in between the iPhone 6s and Samsung Galaxy S6 Edge. Please help."
"I am looking for a new smartphone around 300AUD, I keep my eyes on LG G FLEX 2 which has very good value for the price I think..."

If you discover there are patterns of noise in your results, such as people who want to buy a "... smartphone case ...", then update your keyword group with keyword combinations to exclude.  Note: if your data results volume is modest and you are finding a good percentage of industry conversations that you are looking for (e.g.: 20% is great), do not be too concerned with noise in your data.  This is common when searching unstructured and inconsistent conversations.  

Excludes Keywords: "smartphone case"

In the above example you can substitute specific brand or product and service keywords instead of "smartphone".  This works for B2B or B2C consumer products and services, educational institutions, and so on.  

You can substitute the lead generation keywords (buying signals) for crisis, customer service, or Marketing keywords and so on, depending on your area of business focus. 

Additional Resources

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Register for Circles of Success: Optimize your Social Listening

Name Type Size
Sample search keywords.xlsx

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