Print this page

Calculate the net click-through rate, percent and number of links

Knowledge Article Number 000213600
Description
Learn how the net click-through rate (CTR), percentage and number of links is calculated in Tracking
Resolution


Calculate CTR, Number, and Percentage

 
  • The # figure represents the total number of times the link has been clicked on by subscribers. A link clicked on multiple times by a single subscriber will only be counted once.
  • The % figure represents the number of subscribers who clicked on this individual link divided by the total number of click-throughs. 
  • The Net CTR represents the number of subscribers who clicked on the link divided by the number of emails delivered.




promote demote