MobileConnect STOP Functionality for United States and Canada Short Codes
|Knowledge Article Number||000213991|
Learn if there's a global opt out for United States and Canada Short Codes as some countries offer a Stop Menu.
The CTIA (The Wireless Association) has passed down best practice regulations that the STOP keyword is a global opt out for SMS in the United States and Canada. Therefore, all STOP keywords tied to a Short Code that's hosted in the United States and Canada will be a global opt out from all SMS Campaigns for that code. This is the same for private and shared Short Codes.
Good to know: If an Enterprise 2.0 Account is used and the business unit is not set up for all subscriptions to update at top level account, it will only opt-out at the business unit account.