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Measures don't appear for a data filter created from a Data Extension

Knowledge Article Number 000214176
Learn why the drop down for Rules doesn't include Measures when creating a data filter to segment a Data Extension.
Measures are based on Send or Tracking data, so the audience being segmented must have Send or Tracking data.  In order to associate subscribers contained in a Data Extension to their related Tracking data, you'll want to mark the Data Extension as sendable. If this step isn't done, then the subscriber records cannot be associated to Tracking data.  As a result, the data filter configuration screen doesn't provide Measures as an option in the filter criteria rules.

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