Discrepancies between open counts in Email Client Monitor and Marketing Cloud
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Since Return Path's Email Client Monitor and Marketing Cloud each measure different behaviors, you'll often see different results for opens in each tool. Here are the differences:
Example open count scenario
Scenario: a subscriber opens the same email using their mobile phone, a& desktop web browser, and using Outlook on their laptop.
What to do about discrepancies in your open counts
Our recommendation: measure your overall email open rate with the Marketing Cloud metrics and use Return Path metrics to determine where to focus your device-specific optimization.