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Collect Code in Marketing Cloud Predictive Intelligence applications

Knowledge Article Number 000228392
Description
Learn what it means when someone says "collect" when referring to the predictive intelligence products. 
Resolution
The Predictive Intelligence collect code is a set of Javascript that monitors website activity and behavior of website users during an active session. The information that is gathered using collect is then applied to proprietary algorithms that result in the most relevant content to display to the website for that specific user. 




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