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Marketing Cloud Sends delivered to AOL Spam folder

Knowledge Article Number 000229862

Emails are usually delivered to the Spam folder (sometimes called "Bulking") in response to behavior and feedback from recipients like engagement rates or complaint volume.

The give your emails the best chance of delivery to the Inbox, Focus on subscribers with an open or click in the last 6 months. Your Account's most engaged subscribers can improve your overall reputation with AOL by increasing your open rates and they aren't likely to submit complaints about unwanted spam.

Learn more about improving your subscriber engagement in our blog titled "How Engaged Are Your Subscribers?

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