SUCCESS INSIGHTS: Marketing Cloud - Reporting in Social Studio - Workspace Content Reporting
|Knowledge Article Number||000230647|
Workspace Content Reporting allows for you to dive in to the performance of your Published content within a specific Workspace.
1. Summary Report - How the social accounts attached to the workspace are doing over the past seven days and cannot be customized. This report is a snapshot of the performance of your social accounts.
2. Post Report - A detailed report on all posts from the Social Accounts registered in the Workspace. These reports can be customized to review all or a combination of social accounts.
Summary Report for your Workspace (Best Practices)
The Summary report is a non-customizable overview of performance over the past seven days for that chosen workspace. It gives you a snapshot of recent performance broken down by Social Account.
*** Note: If you do not have a particular type of social account in your workspace, the corresponding report will not display on the Performance screen. Before exporting any of these reports, you can customize them to select specific social accounts and date ranges. You can also filter to show posts that have a specific post label or media types. Further customization options include configuration of the column settings.
Post Report for you Workspace- Best Practices
Post reports enable you to export data about any or all posts from your Social Accounts and other actions that have been taken on those post. A post report allows you to filter the date range, labels or specific media types. Segment these reports by specific media types or pull an All Post Report to see posts from all accounts in your Workspace. Pull post reports on a regular basis to see if your current strategy is effective.
Post Reports can be sorted by the following sort options (by Oldest to Newest or Smallest to Largest depending on the column):
The Export button will export the currently shown report as