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Success Insight: Marketing Cloud - PI Abandoned Cart and Abandoned Browse

Knowledge Article Number 000230919
Description Predictive Intelligence - Abandoned Cart and Abandoned Browse Ideas

Abandoned Cart and Abandoned Browse Triggers within Predictive Intelligence can be hugely successful at recapturing potentially lost revenue by interacting in real time with your customers as they are engaging with your website and the purchase experience. In this article you will find best practices and ideas for messaging around these important customer communications.

Customers navigate away from your page or close browsers frequently without making a purchase. Either because they have not committed yet, or because life happened. Not to worry - with Predictive Intelligence Triggers, you can remind them of what they left on your site and encourage them to revisit and purchase. 

Abandoned Cart: did they forget something in their cart? Remind them and follow up. A lot of times they may have forgot to purchase or got distracted.
Best Practices - 
Timing: 30-minute to 1-hour delay after abandonment

Subject Lines:
  • Hand-picked just for you
  • Thanks for visiting RetailerName!
  • Use the product or category name of abandoned product in subject line
  • %%ProductName%% is still available
  • %%ProductName%% is waiting for you. Get one before they’re gone!
  • More items for you to love. 
  • We have more of what you want. 
  • Didn’t find the right product last time? Here are items we think you’ll love.
Messaging: 
  • Include a larger, more visual call-to-action header near the top of the email so that consumers know exactly what they are receiving.
  • Include a call-to-action next to the abandoned item that links to the cart page – such as “View Item”, “Go To Cart”, “Complete Your Order”, or “Apply Discount” (for emails with discount offers). 
  • Include information on discounts, shipping promos or other savings that are currently available. 
Scenarios to Use:
  • BoughtBoughtLastCart
  • ViewBoughtLastCart
  • ViewView

Abandoned Cart Drip: First message is to remind, subsequent messages can offer discounts or promotions off that product or category. 
Best Practices - 
Timing: 1 to 3 days following prior trigger

Messaging: 
  • Include a larger, more visual call-to-action header near the top of the email so that consumers know exactly what they are receiving.
  • Include a call-to-action next to the abandoned item that links to the cart page – such as “View Item”, “Go To Cart”, “Complete Your Order”, or “Apply Discount” (for sends with discount offers). 
  • Include information on discounts, shipping promos or other savings that are currently available. 
Scenarios to Use:
  • BoughtBoughtLastCart
  • ViewBoughtLastCart
  • ViewView

Abandoned Browse: did they leave your page without purchasing or putting something in their cart? Were they spending a lot of time on a product or category? Send a message to remind them and highlight features of the product they abandoned.
Best Practices - 
Timing: 1-day delay after abandonment

Subject Lines:
  • Hand-picked just for you
  • Thanks for visiting RetailerName!
  • Use the product or category name of abandoned product in subject line
  • %%ProductName%% is still available
  • %%ProductName%% is waiting for you. Get one before they’re gone!
  • More items for you to love. 
  • We have more of what you want. 
  • Didn’t find the right product last time? Here are items we think you’ll love.
Messaging:
  • Include a larger, more visual call-to-action header near the top of the email so that consumers know exactly what they are receiving.
  • Include a call-to-action next to the abandoned item that links to the item page – such as “View Item”, “Continue Shopping”, or “Take Another Look”. 
  • Include information on discounts, shipping promos or other savings that are currently available. 
  • Visit our site today to see the latest special offers (link to any current saving items or sales page)
Scenarios to Use:
  • ViewBoughtLastCart
  • ViewView
  • ViewViewLastPurchase




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