Success Insights: Marketing Cloud - Email Subscriber Acquisition Best Practices
|Knowledge Article Number||000231367|
|Description||A common set of problems many digital marketers face are those related to acquiring new customers. Web traffic may be high, but few visitors convert. Or, in-store foot traffic might be elevated, but the rate of in-store purchases is not what is expected.
An easy way to capitalize on this traffic that might not be converting would be to obtain a visitor’s opt-in to receive marketing messages from your organization, allowing you to keep customers engaged with your brand. The Salesforce Marketing Cloud provides a number of ways to make this easier to accomplish:
To increase the likelihood that a visitor takes the steps necessary to opt-in, it’s best to keep the opt-in process short and simple. You can then utilize welcome emails and onboarding campaigns to progressively build out more in-depth subscriber profiles for your remarketing efforts.