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Marketing Cloud Analytics Integration summary

Knowledge Article Number 000232472
The intent of the Web Analytics Connector is to allow customers to measure the amount of website traffic being driven to their websites from the emails they send from the Marketing Cloud email application. Having Web Analytics Connector opens up the option for you to setup an additional parameter(s) for your email Sends out of the Marketing Cloud Email application. These parameters can plug into your externally hosted Web Analytics Software, which is commonly a Google Analytics or an Adobe Analytics package. 

How to apply the new parameter

In order to get this setup, please do the following:
1. Create a string to be appended to your Marketing Cloud Email links. Review Google's URL Builder for help. 
2. Reach out to Marketing Cloud Support to get this applied to your account.

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