Marketing Cloud Analytics Integration summary
|Knowledge Article Number||000232472|
The intent of the Web Analytics Connector is to allow customers to measure the amount of website traffic being driven to their websites from the emails they send from the Marketing Cloud email application. Having Web Analytics Connector opens up the option for you to setup an additional parameter(s) for your email Sends out of the Marketing Cloud Email application. These parameters can plug into your externally hosted Web Analytics Software, which is commonly a Google Analytics or an Adobe Analytics package.