Marketing Cloud Tokenized Sending
|Knowledge Article Number||000232473|
Tokenized Sending is for companies that don't want to store Contact (Subscriber) data that's deemed sensitive in the Salesforce Marketing Cloud. Sensitive data may also be considered Personally Identifiable Information (PII) or Protected Health Information (PHI).
In lieu of a Contact’s sensitive data (i.e. email address, first and last name), a token (Tokenized Sending) is stored in the Salesforce Marketing Cloud (SFMC). In addition to a token, a Contact’s non-sensitive data can also be stored in the SFMC, which can then be used for segmentation.