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Marketing Cloud Tokenized Sending

Knowledge Article Number 000232473
Tokenized Sending is for companies that don't want to store Contact (Subscriber) data that's deemed sensitive in the Salesforce Marketing Cloud. Sensitive data may also be considered Personally Identifiable Information (PII) or Protected Health Information (PHI).

In lieu of a Contact’s sensitive data (i.e. email address, first and last name), a token (Tokenized Sending) is stored in the Salesforce Marketing Cloud (SFMC). In addition to a token, a Contact’s non-sensitive data can also be stored in the SFMC, which can then be used for segmentation.

How does it work? 

  • After a User initiates a Send, a message goes through the normal build process, which includes a Contact's token.
  • Finally, the message is injected into the Marketing Cloud MTA's for sending to its recipient.
  • Just before an email is sent, the SFMC Send Engine calls the customer's API and exchanges the token for an email address and related attributes used to personalize the message.

 Caution Icon Note: Sensitive data received from the token exchange is discarded from memory and not retained in the Marketing Cloud, however, all tracking and deliverability data is available in the Marketing Cloud, which can be identified by the Subscriber Key.

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