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New Studios and Builders naming in the Marketing Cloud

Knowledge Article Number 000232989
The 2016-02 release will unveil an updated application naming convention and application navigation for the Salesforce Marketing Cloud. You'll now experience a consistent naming convention across all of our applications, as well as, an improved and logical application grouping.

When you log into Marketing Cloud after March 19, 2016, you'll experience the updated application navigation. The navigation updates also showcase our new application naming convention.

Over the last few 
years, Salesforce Marketing Cloud has grown rapidly through acquisitions and through our own innovations with new products and features. We have become more than the sum of our parts. We felt it was important to give our customers an intuitive structure to navigate through the entire Marketing Cloud. Our best in class channel apps for Email, Mobile, Social, Advertising and The Web are now called Studios. Our powerful cross-channel platform services are now called Builders. This is more than an update to our navigation - this new model is guiding our product planning and you will continue to see the innovation that expands this framework throughout the course of the year.

Important: You may notice that we've moved some applications around in our navigation. But don't worry, your emails, automation, audiences and everything else are still there. 

Want to learn more about the upcoming changes? Find answers to your questions and image references for all the changes in the attached FAQ. 

Name Type Size
Marketing Cloud Nav Update.pdf

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