Salesforce User Capabilities When 'Customize Application' Profile Permission is Granted

Note: Customise Application enables the self-deactivation option.

Users with the Customise Application permission will be able to do the following:

Customisation & Configuration

Users with the Customize Application permission can:

• Customize the Organization Using App Setup Menu Options
• Edit Messages and Custom Links
• Modify Standard Picklist Values
• Rename Tabs
• Manage Custom Apps and Service Cloud Console Apps
• Set Up the Console

Objects, Fields & Layouts

Users with the Customize Application permission can:

• Create, Edit, and Delete Custom Fields
• Create, Edit, and Delete Page Layouts (Note: This also requires the 'Edit' permission for the object, for example, 'Edit' on Accounts)
• Set Field-Level Security
• Create Record Types
• Create, Edit, and Delete Custom Links
• Create, Edit, and Delete Custom S-Controls, Custom Objects, and Custom Tabs
• View and set List API Name when creating List View

User & Portal Management

Users with the Customize Application permission can:

• Edit Self-Service Page Layouts and Portal Color Theme (Note: This also requires the 'Manage Self-Service Portal' permission to set up and maintain Self-Service settings)
• Enable, Set Up, and Modify the Salesforce Customer Portal
• Set Up Team Selling
• Set Up Account Teams
• Map Custom Lead Fields
• Manage Queues
• Create and Edit Public Calendars and Resources

Workflow & Automation

Users with the Customize Application permission can:

• Create, Edit, and Delete Workflow Rules, Tasks, Field Updates, Outbound Messages, and Alerts
• Set Up Web-to-Case and Email Response Rules
• Set Up Web-to-Lead and Email Response Rules
• Set Up Assignment and Escalation Rules
• Set Up Business Hours
• Set Up Email-to-Case or On-Demand Email-to-Case

Advanced & Developer Features

Users with the Customize Application permission can:

• Enable Advanced Currency Management and Change Currencies
• Set Up and Schedule Analytic Snapshots to Run
• Create Communities for Ideas and Answers
• Create Visualforce Email Templates
• Set Up and Enable Multilingual Solutions
• Edit the Lead Settings
• Activate Big Deal Alerts
• Access Agentforce
• Create, Edit and Delete External Client Apps
• Deploy Lightning Web Components