Associate a Web-To-Lead to a Campaign

This article explains how to associate a Web-to-Lead form submission with a specific Salesforce Campaign, and what to check if the association isn't working.

How to Associate the Campaign

To associate a new web lead with a campaign, include the Campaign ID and the Campaign Member Status as hidden fields in the Web-to-Lead form. Leads submitted on this form are associated with the specified campaign and given the specified member status. These values must be valid for the organization — for example, the campaign ID must exist, and the Member Status value must be a valid status for that campaign.

<input type="hidden" name="Campaign_ID" value="70120000000U4eJ" />

This line tells Salesforce which Campaign the lead should be associated with. Replace the value with your own Campaign ID.

<input type="hidden" name="member_status" value="Responded" />

This line sets the lead's Campaign Member Status, such as Responded. Replace the value with a status valid for that campaign.

Important Notes

The lead isn't associated with a campaign if the Member Status isn't specified.

These are examples, and developers familiar with POST strings (the data submitted when a web form is sent) and HTML coding can construct more dynamic pages using these basic examples as a reference. Forward these recommendations to your webmaster or developer for further review and consideration.