Deliverability tools and reports in the Marketing Cloud

Mail deliverability tools and technologies

• List Detective - Removes common typos and known bad domains from imported subscriber list data (or at time of send for Data Extensions)
• Feedback Loop Automatic Processing - Complaints against messages lodged at ISPs with feedback loops will pass back into Marketing Cloud as unsubscribe requests.
  • All Marketing Cloud IPs are enrolled in available feedback loops (FBLs) prior to being assigned to client accounts. Yahoo.com requires mail be sent from a DKIM authenticated domain so you may need to configure a Sender Authentication Package to take full advantage of FBLs.
• Bounce Mail Management - Automatically monitors bounce rates and removes subscribers from lists who perpetually bounce (in other words, bad addresses).
• My Tracking − Proactively monitor deliverability rates, hard or soft bounce reasons, and domain issues.
• SPF and DKIM Authentication via our Sender Authentication Package  and Private Domain offerings.

Mail deliverability reports in the Marketing Cloud application

• Email Performance by Domain  - Evaluate email send results by domain. Compare performance and pinpoint delivery issues if you see decreased delivery rates.
  • For example, if Yahoo has a 0% but other ISPs average 5%, you have a likely bulking or blocking issue.
• Subscriber Engagement  - Get subscriber-level detail on what engages the subscribers of your email program (particularly important for Yahoo and Gmail bulking issues).
• Spam Complaints Over Time  - Historical data on spam complaints your emails have received. Isolate problem jobs and lists that could impact your reputation.

Deliverability Partner Platforms

Automated seeding, inbox placement reporting, device content previews and more are provided by partner tools that integrate closely with Marketing Cloud. See the AppExchange Partners section of Marketing Cloud Deliverability Options .

Mail deliverability tools and technologies outside of the Marketing Cloud application

• Google Postmaster Tools - If you are looking for additional information from Gmail, you can register your Marketing Cloud domain with Google's Postmaster Tools to receive additional panel data back from the ISP.
• Microsoft SNDS - The Microsoft Hotmail and Outlook SNDS (Smart Network Data Services) interface is very helpful for deliverability troubleshooting, providing a color-coded (Red, Yellow, Green) reputation overview and aggregate statistics relating to spam complaints and spamtrap hits.