Prospect Database Cleaning Guide (Downloadable Account Engagement Guide)

Note: Download the PDF for clickable links.

This guide outlines everything Account Engagement marketers need to know to build and maintain a healthy, engaged prospect database.

This guide answers the following questions.

• What happens if I don’t clean my prospect database?
• How do database limits work, and how can I track them?
• I’m over my database limit. What do I do?
• Should I mark prospects as "Do not email" (DNE) or delete them?
• How do I delete prospects and what happens to them?
• How does the Account Engagement recycle bin work?
• How do I stay under my prospect database limits long-term?