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What is B2B Commerce?

Udgivelsesdato: Oct 31, 2024
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B2B Commerce enables businesses to provide a personalized, self-service online purchasing experience tailored specifically for business buyers rather than individual consumers. Salesforce's B2B Commerce is designed to make sales processes more efficient, allowing companies to reach markets quickly using pre-built templates and automation tools, like Merchant CoPilot, to help with setting and achieving growth goals​. It also connects seamlessly with other business systems, allowing for easy management of account-specific pricing, buyer entitlements, tailored promotions, and segmentation. Key features include AI-driven merchandising, order management, and data insights, all aimed at providing a consumer-like experience for business buyers while keeping transactions secure and compliant​.
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000372783

 
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Salesforce Help | Article