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What is Data Cloud for Marketing?

게시 일자: Oct 31, 2024
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Data Cloud for Marketing (formerly known as Salesforce CDP, or Customer Data Platform) is a Salesforce solution designed to unify, analyze, and activate customer data from multiple sources in real time to drive personalized marketing experiences. It enables marketers to gather data from various touchpoints, create a single, unified view of each customer, and activate that data to deliver highly targeted and relevant marketing campaigns across channels. Data Cloud for Marketing integrates seamlessly with Salesforce Marketing Cloud, as well as with other Salesforce and external systems, providing a centralized data foundation for personalized engagement. To learn more you can visit the Data Cloud for Marketing buyer page here https://www.salesforce.com/marketing/data/ or ask me what features or functionality are available with Data Cloud for Marketing.
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