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What is Marketing Cloud Account Engagement?

Julkaisupäivä: Oct 31, 2024
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Marketing Cloud Account Engagement, formerly known as Pardot, is a B2B marketing automation platform within Salesforce Marketing Cloud. It's specifically designed to help B2B marketers align their marketing efforts with the sales team, generate high-quality leads, and nurture them through the sales funnel with personalized, automated marketing campaigns. Account Engagement integrates seamlessly with Salesforce CRM, providing a unified view of leads and enabling better collaboration between marketing and sales teams. To learn more you can visit the Marketing Cloud Account Engagement page here https://www.salesforce.com/marketing/b2b-automation/ or ask me what features or functionality are available with Marketing Cloud Account Engagement
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000372834

 
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Salesforce Help | Article