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Marketing Cloud Engagement | How to Bulk Delete Contacts in Contact Builder

Julkaisupäivä: Mar 2, 2026
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Deleting a contact removes contact information from the Marketing Cloud Contact Builder account. This fulfills data compliance requirements. This feature applies only to contacts in Email Studio (All Subscribers), MobileConnect, MobilePush, and Contact Builder.

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[Step 1] Enable Contact Deletion

  1. Log in to Marketing Cloud. (Ensure you are logged in to the Enterprise account / Top-Level Business Unit.)
  2. Access the [Contact Builder] > [Contacts Configuration] tab
  3. On the right side of the screen, click [On] for the [Contact Deletion] item
  4. A confirmation popup for enabling contact deletion will appear — check the box and click [OK]
Contact deletion is now enabled.

 

[Step 2] Bulk Contact Deletion

1.[Contact Builder] > Data Extensions:
Create a Data Extension containing the list of Contact Keys to be deleted.
*Data with Contact Keys only is sufficient. 
*Make sure to check [Is Sendable] when creating the Data Extension.

 

2.[Contact Builder] > All Contacts:
Once contact deletion is enabled, a Trash Can icon button will appear in the upper right of the screen. Click this button and select [Delete Contacts from Data Extension].

 

3.A [Delete Contacts from Data Extension] window will pop up. Select the Data Extension created in step 1 and click [Delete Contacts].
* If you check [Also delete contacts and data extension], the Data Extension created in step 1 will also be deleted. 
*If unchecked, the Data Extension itself will remain, but the contact data will be deleted.

 

4. Confirm that the contact deletion process schedule is displayed, then click [Delete Contacts].

 
Contact deletion is now complete.

 

Notes:
* Once contacts are deleted, the data cannot be restored.
* After deletion, contacts will be in a logically deleted state for 2 days (default). During this period, emails sent to those contacts will not be delivered.
* The maximum number of contacts that can be deleted at one time is 1,000,000.
Knowledge-artikkelin numero

000380199

 
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