The "+Add Campaign" button will only display in accounts where Connected Campaigns is disabled. If it is enabled, all new campaign creation will need to happen in Salesforce. The only way to get the "+Add Campaign" button to display in Account Engagement is to disable Connected Campaigns.
To disable Connected Campaigns, which will allow the “+Add Campaign” button to appear in Account Engagement follow the below steps:
1. In pi.pardot.com:
1.1 Navigate to the gear icon at the top-right corner of your screen.
1.2 Go to Settings.
1.3 Select Edit at top-right
1.4 Scroll down to Connect Campaigns and uncheck the connected campaign checkbox.
1.5 Save the changes."
2. In Lightning app:
2.1 Navigate to Account Engagement settings tab
2.2 Go to Connectors.
2.3 Click on the gear icon, next to salesforce connector
2.4 Select Connect Campaigns tab and uncheck the connected campaign checkbox.
2.5 Save the changes
Note:
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