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Digital Engagement SMS Messaging Reference: Messaging Regulations by Country (Brazil)

Data pubblicazione: Aug 24, 2023
Descrizione

Brazil

Please Note: Our phone number supplier requires that we collect certain bits of information from you, regarding your brand and use case, before the provisioning of your requested number(s) can be completed. Please use the attached PDF form to provide this required information.

Messaging considerations will differ by geography and carrier, and need to be considered for where you are to utilize business messaging.  Following are some highlights specific to this country.

Brazil has strict guidelines prohibiting business messaging on long codes, and carriers have extensive filtering in place that will block or not support international messaging.  Salesforce will only offer messaging over short codes (not currently available).

Campaign messaging content also has restrictions.  

Considerations and Best Practices:  

  • Consent – Outbound messaging should only occur with prior opt-in consent from each message recipient (account owner) 
  • Keywords – Campaigns should support keywords HELP (support) and STOP (opt-out/unsubscribe) at low or no cost, and in recipients’ local language
  • Hours – Campaign messages cannot be sent between the hours of 09:00 and 21:00 local time (to be adhered to in all three time zones)
  • Registries – Should not be contacted if they are on the do-not-call or do-not-disturb registries
  • Content - Strictly prohibited adult/alcohol-related, political, contests, gambling, and promoting telecommunication services

Ordering / Pre-Registration and Other Information

  • Registration Information – Provide traffic estimation, sample messaging and traffic type (marketing or transactional)
  • Character Support – Both Unicode and binary messages are not supported
  • Mobile Numbering Plan Limitations - Due to limitations in the mobile numbering plan, many landlines numbers are being converted to mobile numbers (number porting). Number portability is not real-time (once monthly), impacting message delivery.
  • MT Messaging - Messaging in Brazil should be directly to +55 (dial-in code) mobile subscribers; dial-in codes +25 and +26 are considered reserved
Salesforce recommends that customers familiarize themselves with the legislation of the target market to ensure compliance with all applicable laws.

The legal regulatory body governing telecommunication systems in this country may fall under Agencia Nacional de Telecomunicacoes (ANATEL), Brazilian Federal Constitution, Code of Consumer Protection and Ministério da Ciência, Tecnologia, Inovações e Comunicações.  Failure to comply may result in actions taken by the governing body (e.g. warnings, fines and account suspension).

International Dial-In Code
+55
 
Number Type
Short Codes
 

Major Carriers
Claro, Oi, TIM Brasil, Vivo
 
Unicode
Not supported; many networks substitute accented characters for ASCII equivalents
 
Concatenated messages
Oi network does not support concatenated messages
Most other networks supported, but not guaranteed (limited to 67 characters for UTC-16; 152 for GSM-7)
 
 

<<Return to Messaging Regulations by Country List




 

Lack of adherence can result in fines and/or blocked messaging that is outside the control of Salesforce.

Any data or reference (“data”) contained herein does not constitute or convey legal advice and should not be used as a substitute for obtaining legal advice from qualified counsel.  Use of an access to this data does not create an attorney-client relationship
Numero articolo Knowledge

000380714

 
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