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Digital Engagement SMS Messaging Reference: Messaging Regulations by Country (Belgium)

Julkaisupäivä: Aug 24, 2023
Kuvaus

Belgium

Please Note: Our phone number supplier requires that we collect certain bits of information from you, regarding your brand and use case, before the provisioning of your requested number(s) can be completed. Please use the attached PDF form to provide this required information.

Messaging considerations will differ by geography and carrier, and need to be considered for where you are to utilize business messaging.  Following are some highlights specific to this country.

Many carriers are filtering non-local numeric Sender IDs.  

Belgacom does not fully support Unicode; only supporting HP Roman 8 character-set so some special characters such as € will not display properly. 

Alphanumeric Sender IDs are currently not supported by Digital Engagement at this time, and also not supported by Belgacom.

Considerations and Best Practices:  

  • Consent – Outbound messaging should only occur with prior opt-in consent from each message recipient (account owner) 
  • Keywords – Campaigns should support keywords HELP (support) and STOP (opt-out/unsubscribe) at low or no cost, and in recipients’ local language
  • Hours – Commercial SMS messages sent during a recipients’ daytime hours unless urgent
  • Registries – Should not be contacted if they are on the do-not-call or do-not-disturb registries

Ordering / Pre-Registration and Other Information

  • Registration Information – A service description and a expected MO/MT ratio
  • Campaign Use – MT Campaigns (without MO's) using the A2P long codes as sender ID are not allowed and may lead to service suspension
Salesforce recommends that customers familiarize themselves with the legislation of the target market to ensure compliance with all applicable laws.

The legal regulatory body governing telecommunication systems in this country may fall under Belgian Act on Data Protection, EU General Data Protection Regulation and  Belgian Institute for Postal services and Telecommunications (BIPT).  Failure to comply may result in actions taken by the governing body (e.g. warnings, fines and account suspension).

International Dial-In Code
+32
 
Number Type
A2P Long Codes
 

Major Carriers
BASE, Orange, Proximus
Unicode
Belgacom - limited support
 
Concatenated messages
Majority of carrier networks support concatenated messages
 

<<Return to Messaging Regulations by Country List




 

Lack of adherence can result in fines and/or blocked messaging that is outside the control of Salesforce.

Any data or reference (“data”) contained herein does not constitute or convey legal advice and should not be used as a substitute for obtaining legal advice from qualified counsel.  Use of an access to this data does not create an attorney-client relationship
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