Digital Engagement SMS Messaging Reference: Messaging Regulations by Country (Australia)

Australia

Messaging considerations will differ by geography and carrier, and need to be considered for where you are to utilize business messaging.  Following are some highlights specific to this country.

To ensure compliance with Australian legislation, carriers in this market incorporate numerous filters. 

Considerations and Best Practices:  

• Consent – Outbound messaging should only occur with prior opt-in consent from each message recipient (account owner) 
• Sender ID – Information relevant to name/contact of the business contained in message and clear
• Keywords – Campaigns should support keywords HELP (support) and STOP (opt-out/unsubscribe) at low or no cost, and in recipients’ local language
• Hours – Commercial SMS messages sent during a recipients’ daytime hours unless urgent
• Registries – Should not be contacted if they are on the do-not-call or do-not-disturb registries
• Content – Gambling related content is strictly prohibited

Salesforce recommends that customers familiarize themselves with the legislation of the target market to ensure compliance with all applicable laws.

The legal regulatory body governing telecommunication systems in this country may fall under Australian legislation, SPAM Act (2003) and Australian Privacy Act.  Failure to comply may result in actions taken by ACMA (e.g. warnings, fines and account suspension).

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