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Digital Engagement SMS Messaging Reference: Messaging Regulations by Country (Germany)

Publiceringsdatum: Sep 1, 2023
Beskrivning

Germany

Please Note: Our phone number supplier requires that we collect certain bits of information from you, regarding your brand and use case, before the provisioning of your requested number(s) can be completed. Please use the attached PDF form to provide this required information.

Messaging considerations will differ by geography and carrier, and need to be considered for where you are to utilize business messaging.  Following are some highlights specific to this country.

There are different carrier regulations based on number type (Short Code, A2P Long Code).   Social Invites are not allowed by T-Mobile Germany.

Considerations and Best Practices:  

  • Consent – Outbound messaging should only occur with prior opt-in consent from each message recipient (account owner) 
  • Keywords – Messaging for keywords HELP (support) and STOP (opt-out/unsubscribe) at low or no cost, and in recipients’ local language
  • Hours – Commercial SMS messages sent during a recipients’ daytime hours unless urgent
  • Registries – Should not be contacted if they are on the do-not-call or do-not-disturb registries

Ordering / Pre-Registration and Other Information

  • A2P Long Codes
    • Pre-Registration – The following information is required before an order can be placed:  
      • Customer information (address/ contact name & number)
      • Amount of numbers for each identical service
      • Expected amount of MT and MO volumes per month
      • Service description - please provide what are the intended applications/how does this service work and a specific example of the MT/MO message
      • Desired provision date for the LN - when do you want to start the service
      • Sample Message content (with German translation if not already in German)
  • Short Codes
    • Pre-Registration – The following information is required before an order can be placed:  Service description - please provide what are the intended applications/how does this service work
Salesforce recommends that customers familiarize themselves with the legislation of the target market to ensure compliance with all applicable laws.

The legal regulatory body governing telecommunication systems in this country may fall under Hellenic Telecommunications and Post Commission (EETT), German Act Against Unfair Competition, Tele Media Act (TMG), EU General Data Protection Regulation and German Telecommunications Act (TKG).  Failure to comply may result in actions taken by the governing body (e.g. warnings, fines and account suspension).

International Dial-In Code
+49
 
Number Type
A2P Long Codes (Short Code not yet available)
 

Major Carriers
D2, Telekom, T-Mobile, Vodafone
 
Unicode
Majority of carrier networks support Unicode
 
Concatenated messages
 Majority of carrier networks support concatenated messages
 

<<Return to Messaging Regulations by Country List




 

Lack of adherence can result in fines and/or blocked messaging that is outside the control of Salesforce.

Any data or reference (“data”) contained herein does not constitute or convey legal advice and should not be used as a substitute for obtaining legal advice from qualified counsel.  Use of an access to this data does not create an attorney-client relationship
Knowledge-artikelnummer

000380720

Bilagor

Digital Engagement Phone number request form 07122022.pdf

124 KB

 
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