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Digital Engagement SMS Messaging Reference: Messaging Regulations by Country (United Kingdom)

게시 일자: Aug 24, 2023
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United Kingdom
Messaging considerations will differ by geography and carrier, and need to be considered for where you are to utilize business messaging.  Following are some highlights specific to this country.

No additional restrictions other than the standard best practices denoted, however, this should be confirmed with country-specific regulatory bodies.

Considerations and Best Practices:  

  • Consent – Outbound messaging should only occur with prior opt-in consent from each message recipient (account owner) 
  • Keywords – Messaging for keywords HELP (support) and STOP (opt-out/unsubscribe) at low or no cost, and in recipients’ local language
  • Hours – Commercial SMS messages sent during a recipients’ daytime hours unless urgent
  • Registries – Should not be contacted if they are on the do-not-call or do-not-disturb registries
Salesforce recommends that customers familiarize themselves with the legislation of the target market to ensure compliance with all applicable laws.

The legal regulatory body governing telecommunication systems in this country may fall under Ofcom (OFCOM), Data Protection Act 1998 ('DPA'), Privacy, Electronic Communications (EC Directive) Regulations 2003 ("PECR") and Electronic Commerce (EC Directive) Regulations 2002 ("E-Commerce Regulations").  Failure to comply may result in actions taken by the governing body (e.g. warnings, fines and account suspension).
 

International Dial-In Code
+44
 
Number Type
Mobile Numbers, A2P Long Codes
 

Major Carriers
3, BT Mobile, EE, GiffGaff, O2, Sky mobile, Tesco Mobile, Vodafone
 
Unicode
Majority of carrier networks support Unicode
 
Concatenated messages
Majority of carrier networks support concatenated messages

<<Return to Messaging Regulations by Country List




 

Lack of adherence can result in fines and/or blocked messaging that is outside the control of Salesforce.

Any data or reference (“data”) contained herein does not constitute or convey legal advice and should not be used as a substitute for obtaining legal advice from qualified counsel.  Use of an access to this data does not create an attorney-client relationship
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