To give users access to Salesforce Maps features, you must first assign a Permission Set License (PSL), then assign the appropriate Permission Set. Completing these steps out of order causes a non-descriptive error. Follow the steps in the linked article below, or watch the video walkthrough.
Click here and learn how to give your users access to Salesforce Maps and related products.
Check out this quick video that walks you through assigning Permission Set Licenses to access Salesforce Maps features. Click here to see the video on full screen.
Bulk Assign Salesforce Maps Permission License
Salesforce Permission Set Licenses
Get Started with Salesforce Maps Permissions
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