Note: Once the Marketing User permission has been enabled for the user, verify the Create permission for Object via Profile or Permission Set is enabled. Make sure to verify if the page layout has the "New" button added.
The New button can also be hidden in the Campaign Search Layouts. To ensure the New button is listed on the buttons displayed in the Campaign's list view, follow the click path below:
Classic: Setup | Customize | Campaigns | Search Layouts | Campaigns List View
Lightning: Gear Icon | Setup | Object Manager | Campaign | Search Layouts for Salesforce Classic | List View
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