Marketing Cloud Engagement: Dedicated IP Address Configuration Options

Dedicated IP addresses are assigned at the business unit level, so each business unit may have different Dedicated IP addresses assigned and each IP may have its own configuration.

Modify Dedicated IP Configuration

To request changes to the sending configuration of existing Dedicated IP addresses in your account, create a case on the Salesforce Help and Training Portal.
Ensure that your case contains the MID of the Business Unit where you would like to make changes. Include the list of IP addresses you would like to change, as well as the configuration for each IP Address.

Example:

Please update the Dedicated IP configuration for MID: 123456 as follows:

1.2.3.4 Transactional and Commercial (Operational and Marketing)
2.3.4.5 Transactional and Commercial (Operational and Marketing)
3.4.5.6 Transactional (Operational)
4.5.6.7 Commercial (Marketing)
5.6.7.8 Delivery Profile Only (None)

Add a Dedicated IP Address that has already been purchased

Exercise caution when adding new Dedicated IP addresses to your account. Only senders that typically send more than 2.5 million emails per day need more than one dedicated IP address. Ensure that you will be sending a minimum of 100,000 emails per month per IP to keep each IP warm.

If you have previously purchased additional Dedicated IP addresses from your Account Executive that you have not yet added to your account, you may request these be added by creating a case on the Salesforce Help and Training Portal.

Be sure to include the following in your case:

• MID(s) of the Business Unit(s) where you would like to add the IP(s).
• The number of IP addresses you'd like added.
• How each IP should be configured.
• Details on what the IPs will be used for, including estimated send volumes.
• If you would like the IPs wrapped with your SAP domain.
  • IP wrapping is another form of branding. While there is no impact on deliverability, if you want to ensure the Salesforce/ExactTarget brand is hidden completely within all aspects of your account, we can wrap the IP reverse DNS lookup with your SAP domain.

Example:

Please add 4 new Dedicated IP addresses to MID: 234567

New Dedicated IP 1: Delivery Profile Only (None)
New Dedicated IP 2: Delivery Profile Only (None)
New Dedicated IP 3: Delivery Profile Only (None)
New Dedicated IP 4: Delivery Profile Only (None)

We would like the IPs wrapped with our SAP domain. These IPs will be used for marketing emails with approximately 500,000 sends per month per IP.

Copy Dedicated IP Address(es)

If you have existing Dedicated IP address(es) in one business unit, you can request to have them copied to another business unit. This allows you to send from the same Dedicated IP address(es) in multiple business units. To request this change, create a case on the Salesforce Help and Training Portal. Ensure that your case contains the MID of the Business Unit where you would like the IP copied from as well as the MID of the business unit where you would like the IP copied to. Include the list of IP addresses you would like to change, as well as the configuration for each IP Address.

Example:

Please copy the Dedicated IP addresses listed below from MID: 345678 to MID: 4567890 and configure them as follows:

1.2.3.4 Transactional and Commercial (Operational and Marketing)
2.3.4.5 Transactional and Commercial (Operational and Marketing)
3.4.5.6 Transactional (Operational)
4.5.6.7 Commercial (Marketing)
5.6.7.8 Delivery Profile Only (None)