Salesforce Maps offers specialized Data layers that you can use. This article provides a list of Descriptions, Use-cases, and Availability for each Data layer in Maps.
Data Layer Sunset Policy
Data layers are updated on a predetermined cadence based on updates from the data sources. If the data layer update is in the same format as previous releases the latest data layer vintage will be made available in Maps and the previous data layer vintage will be removed from Maps. If an update changes formats or we are forced to find a new source of data a new data layer is created.
| Data Layer | Description | Use Cases |
|---|---|---|
| 2016 ABS Census, Australia | The census is a collection of data on the number of people, dwellings, and other data. | Government agencies use census data for planning and zoning. |
| Auto Dealerships | This data contains the address, brands, and other information related to auto dealerships around the US. | This can be used to make business decisions regarding auto dealerships and their proximity. |
| Colleges & Universities | This data contains the campus name, school name, and type of college campuses throughout the US. In addition, it includes the boundary polygon. | This is primarily used for nonprofits. |
| Hospitals(USA) | This data contains information on the hospital type, name, code, and related data. | There are various government and nonprofit uses. |
| Airports(USA) | This data contains airport information, such as whether the airport is for military use, whether it supports contract fueling and the elevation. | Government agencies and nonprofits can use this information. |
| 2011 Census, Canada | The census is a collection of data on the number of people, dwellings, and other data. | Government agencies use census data for planning and zoning. |
| Mexican Demographics (2010) | This data has demographic information for Mexico (male/female population, median age, etc). | This can be used for lead generation or market segmentation. |
| 2010 Census, United States | The census is a collection of data on the number of people, dwellings, and other data. | Government agencies use census data for planning and zoning. |
| 2013 ACS 5yr, United States | This data contains information regarding earnings, poverty rate, languages spoken, etc. | This can be used for lead generation or market segmentation. |
| 2021 Energy Rate Data, United States | Energy information regarding commercial, industrial, and residential energy costs in 2021. | This can be used for market segmentation, planning, zoning, and other uses. |
| US Mile Markers | Locations of Mile Markers for US Interstates. | Identify the location of billboards, DOT HERO units for roadside assistance. |
| UK 2011 Census | Census data sets for UK 2011. | Plot Demographics data (Population, Age, Income). Can be used for advertising and marketing campaigns. |
| Property Data USA | Data points on millions of US properties. | This can be used for lead generation or market segmentation. |
| Public and Private Schools (USA) | Locations of US public and private schools. | Advertising and marketing to school-aged people or near schools. |
| New Zealand 2013 census | Census data sets for New Zealand 2013. | Plot Demographics data (Population, Age, Income). Can be used for advertising and marketing campaigns. |
| EU census 2011 | Census data sets for European Union 2011. | Plot Demographics data (Population, Age, Income). Can be used for advertising and marketing campaigns. |
| Business Data (USA) | Data points on over 14 million US Businesses. | Over 100 data fields at your fingertips for over 14 Mil US businesses. Identify prospects, Make call lists, Click2Create, etc. Filterable by NAICS and SICS codes. |
| Business Data (UK) | Data points on Businesses within the United Kingdom. | Identify prospects, Make call lists, Click2Create, etc. |
| Business Data (Canada) | Data points on over 1 million Canadian Businesses. | Identify prospects, Make call lists, Click2Create, etc. Filterable by NAICS and SICS codes. |
| US Demographics (Census 2010) | Demographic data sets from US 2010 Census | This can be used for prospecting or market segmentation. |
| 2018 ACS 5yr, United States | This data contains information regarding earnings, poverty rate, languages spoken, etc. | This can be used for lead generation or market segmentation. |
| New Zealand 2018 Census | Census data sets for New Zealand 2018 | Plot Demographics data (Population, Age, Income). Can be used for advertising and marketing campaigns. |
| Demographic Context (USA) | US Demographic data is updated quarterly | This can be used for prospecting or market segmentation. |
| 2016 Census, Canada | The census is a collection of data on the number of people, dwellings, and other data. | Government agencies use census data for planning and zoning. |
|
2020 Census, United States | The census is a collection of data on the number of people, dwellings, and other data. | Government agencies use census data for planning and zoning. |
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