Assign New Lead Records to a Salesforce Queue

In Salesforce, you cannot set a Queue as the Lead owner at the time of Lead creation. However, you can assign Leads to a queue after creation (manually) or automate the assignment for bulk imports using Salesforce Flow.

Assign a Lead to a Queue Manually

You cannot specify a Lead owner while creating it, however, once the lead record is created, you can change its owner and assign it to the queue. Follow the steps below:

1. Open the newly created lead.
2. Go to the Details tab.
3. Click the 'Change Owner' icon on the Lead Owner field.
4. Click the dropdown arrow for the People icon on the window that appears, and choose Queue.
5. Check 'Send Notification Email' (Optional).
6. Click Change Owner.

Assign Leads to a Queue in Bulk (Salesforce Flow)

To achieve the expected functionality, you need to create a process using Salesforce Flow (the modern replacement for Process Builder) and assign it to the Lead Queue.