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Account Engagement Email Reports Show a Unique Click Mismatch

Data pubblicazione: Sep 30, 2025
Descrizione
Sometimes when looking at an email report in Account Engagement, you will observe that the Unique Click number in the lefthand column displays one number, but when you click into it to drill deeper, you'll find that there are more prospects showing up than the number of clicks present on the main page of the report. This is actually expected behavior and is a means through which Account Engagement can give more accurate reporting.
Risoluzione

Typically, the reason for the Unique Click mismatch is filtered activity. Account Engagement will automatically filter clicks that it deems were not performed by the prospect - clicks caused by bots or over-aggressive spam filters, for example, are filtered. The number you see on the main report page is the number of filtered unique clicks, where as the number you see when you drill down is the number of unfiltered unique clicks.

It could also be caused by deleting prospects. When a prospect who clicked a link is deleted in Account Engagement, the unique click reporting number will not change (as it still accurately reflects the number of clicks that happened) but the prospect would no longer show in the reporting table. 

Numero articolo Knowledge

000381214

 
Caricamento
Salesforce Help | Article