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Why is my All Contacts Count different than my Contacts Counts Report count

Date de publication: Jan 28, 2025
Description
The count in All Contacts within Contact Builder will display a number next to it that represents all non-deleted Contacts within an account that both do and do not belong to a channel. These contacts can have varying sources and channels. For instance, there are Contacts with email addresses that belong to the email channel, they could have been introduced via an Email send to a Data Extension or an Import into a List. There are Contacts with a Mobile Number than potentially texted into an account's MobileConnect keyword. There are also Contacts with no channel (email, mobile, device ID). These contacts could have been sync'd over via MC Connect's Synchronized Objects, or injected into a Journey and not passed into a send step, created via the API, so on and so forth. For more information regarding what is a Contact, please review this Knowledge Article for details. 

Now that you understand what is displaying in All Contacts, we need to discuss why the Contacts Counts report available within the Reporting app might vary from this number. The Contacts Counts report also factors in the records within an account's Populations (formerly known as Root Data Extensions). More information on this report can be found here. For more information regarding Contact Counts in general, please review this documentation. 
Résolution

If you need to find your Data Extensions that are Populations, these can be found in Contact Builder > Data Designer > Populations. This would need to be done in all Business Units in an Enterprise 2.0 account. If there are Root Data Extensions in the account, these will not show up in the Populations screen. One way for users to find all of the Data Extensions within a single MID that are either used as a Population or a Root would be utilizing this API call. For the resource, you can pass this to get all of the objects back in a single response:
 

https://www.exacttargetapis.com/contacts/v1/attributeSetDefinitions?$page=1&$pagesize=500


From there, you would parse out and find all Attribute Sets (another name for Data Extension in this context) with an isRoot property of True. These would be the Data Extensions contributing to the count in the Contacts Counts report. This would need done in every Business Unit of an Enterprise 2.0 account. 

Numéro d’article de la base de connaissances

000381224

 
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