Account Engagement Sender Score FAQ

You can browse to https://www.senderscore.org/ and enter your Account Engagement Sending IP (along with any other required information) to see your current score. Generally, your Sender Score is calculated on a rolling 30-day average. Return Path collects data from millions of mailboxes and uses an algorithm that compares your IP address metrics to metrics important to email providers. You'll be graded and compared based on things like spam complaints, sending volume, presence on public blocklists, and rejections.

Your Sender Score can affect your deliverability in a few ways. Senders with scores below 70 generally have emails coming from their IP aggressively filtered -- your emails are more likely to end up in junk folders. Senders with scores above 70 generally have filtering applied to individual emails and campaigns, rather than their IP address.  Having a high score doesn't necessarily mean that your emails will be filtered in the same way by each email provider -- one provider might filter your emails less aggressively, but may not have any effect on filtering by another provider.
 

Scores range from 0 to 100. A score of 90 or higher is generally considered good. Anything between 50 and 80 needs work -- you're doing something that's hurting your score. Most email providers see senders with scores below 50 as spammers, so if your score is that low, you need to make major changes in your sending practices.
 

There are several things you can do to improve and maintain a good Sender Score. Maintaining consistent sending volumes and schedules, staying off blocklists, and warming your IP address are all great ways to keep your Sender Score healthy.

Database hygiene is also an important factor in email reputation. Make sure you are primarily sending to high-value and up-to-date prospects, while also removing any outdated or unengaged ones. More on database hygiene can be found in our documentation.