LinkedIn Lead Generation through Sales

Below are the key considerations and setup requirements for using LinkedIn Lead Gen with Sales and Marketing Cloud Account Engagement. Review these requirements before configuring the integration to ensure successful lead capture and syncing.

Considerations for LinkedIn Leads:

• To set up LinkedIn Lead Gen, admins need the Modify All Data permission 
• This functionality is available in both Salesforce Classic and Lightning
• Up to 500 leads per day may be generated via LinkedIn Ads*
• You can set up automations to properly route and manage leads
  • In Salesforce, you can create lead assignment rules that will assign the lead to a user or a queue
  • In MCAE, you can create automation rules based on the Lead Source field value; this can route the newly created prospect into Engagement Studio programs or segmented lists
• For MCAE syncing to occur:
  • The MCAE connector user must have all expected permissions**
  • If AMPSEA (Allowing Multiple Prospects with the Same Email Address) is not enabled, the connector setting “Automatically create prospects in MCAE if they are created as a Lead or Contact in Salesforce” must be enabled

​*If more than 500 leads are created per day, the additional leads will be emailed to the default lead creator, as specified when setting up the LinkedIn integration.

**Selective syncing may limit or interfere with this functionality