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Email Opens Don't Mark an Account Engagement Prospect as Active

게시 일자: Sep 30, 2025
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Email opens won't mark a prospect as active because email opens are generally considered to be a passive action. For example, email servers and blocklist providers often open emails to check content, and some recipients may tab through email previews in their email client. Therefore, email opens aren't the best way to determine if a prospect is interested or not. It is best to rely on more clear indicators of prospect interest, such as link clicks, form submissions, and file downloads. 

For more information on prospect activities, see the Prospect Activity Glossary . 
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Salesforce Help | Article