What's the Difference Between a Submission and a Conversion in Account Engagement?

- In pi.pardot.com: Navigate to Reports > Marketing Assets > Landing Pages or Forms and click on the specific form or landing page to see its detailed report.

- In Lightning: Click on Account Engagement Reports tab > Marketing Assets > Landing Pages or Forms and click on the specific form or landing page to see its detailed report.

Conversion

A conversion is when an anonymous visitor successfully fills out the form or completes the landing page and thus "converts" into a prospect, in other words a visitor with a known email address.

Submission

A submission is when the form or landing page has been successfully completed. This submission could be by an existing prospect or an anonymous visitor (who will then "convert" to a prospect upon completion).

Notes

• A conversion will also count as a submission but a submission might not necessarily be a conversion.
• A prospect could complete the same form or landing page more than once which would count as multiple submissions.
• The conversion count may be higher than the number of prospects in the Prospects With At Least One Submission table for the asset — the table doesn't include archived prospects.