Users assigned the Company Experience Cloud Site user license are unable to reset their password using the Forgot Password link on the Experience Cloud site. This is expected behavior.
The Company Experience Cloud Site license is treated as an internal user license in Salesforce. Because of this, the standard Experience Cloud site's Forgot Password page — which is designed for external users — does not generate a reset password email for these users.
Only external users can reset their own passwords from an Experience Site's Forgot Password page.
The Company Experience Cloud Site license grants internal user access. While this license allows the user to log in directly to the Experience Cloud Site, it also means the user has valid Salesforce internal credentials. The Forgot Password flow on Experience Cloud sites is designed for external community users only and does not trigger a password reset email for internal license holders.
Company Experience Cloud Site users can reset their password using the standard Salesforce internal login page:
The same credentials used for login.salesforce.com are valid for logging into the Experience Cloud Site.
See also:
Reset Your Forgotten Password
000382198

We use three kinds of cookies on our websites: required, functional, and advertising. You can choose whether functional and advertising cookies apply. Click on the different cookie categories to find out more about each category and to change the default settings.
Privacy Statement
Required cookies are necessary for basic website functionality. Some examples include: session cookies needed to transmit the website, authentication cookies, and security cookies.
Functional cookies enhance functions, performance, and services on the website. Some examples include: cookies used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual.
Advertising cookies track activity across websites in order to understand a viewer’s interests, and direct them specific marketing. Some examples include: cookies used for remarketing, or interest-based advertising.