Learn how to stop a link from being tracked in the Marketing Cloud
Learn how Link Tracking works.
Use AMPscript to create a variable and place the complete URL inside. Then use AMPscript to print the link at the time of sending. The system will then not wrap the link for tracking at the time of send.
%%[ var @URL Set @URL = "<a href='http://google.com'>Google 1</a>" ]%% <br> %%=v(@url)=%% <br>
%%=CONCAT("<a href='http://google.com'>Name of Link</a>")=%%000382334

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