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Stop a link from being tracked in a Marketing Cloud email

Publish Date: May 23, 2026
Description

Learn how to stop a link from being tracked in the Marketing Cloud

Resolution

Learn how Link Tracking works. 

Use AMPscript to create a variable and place the complete URL inside. Then use AMPscript to print the link at the time of sending. The system will then not wrap the link for tracking at the time of send.

Sample code

%%[
var @URL
Set @URL = "<a href='http://google.com'>Google 1</a>"
]%%

<br>
%%=v(@url)=%%
<br>

 

Alternative method (if the URL is variable)

%%=CONCAT("<a href='http://google.com'>Name of Link</a>")=%%
Knowledge Article Number

000382334

 
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Salesforce Help | Article