When sending an email from Marketing Cloud and reviewing the Tracking data of the send, you may notice that numbers for Opens, Clicks, Bounces, and Unsubscribes are incorrect or are not updating as soon as the action happens.
Tracking information for an email may not always be real-time and can take some time to populate the data.
If your tracking numbers are less than expected or appear incorrect:
For additional information about the timing of tracking data, see the following links:
Understanding Timing and Tracking
Tracking in Email Studio
Clicks and Opens Behavior
View Tracking History
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