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Test Marketing Cloud Conversion Tracking

Publiseringsdato: Dec 20, 2024
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Conversion Tracking utilizes code placed on website infrastructure (external to the Marketing Cloud) to record website click-through data in the Marketing Cloud. Deploying the code in the external website can result in issues which are difficult to diagnose.

To help prevent these issues, use the testing process below which doesn't require a functional deployment of the Conversion Tracking code in an external website.

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Benefits of using this testing process

  • Confirm that the Marketing Cloud account is capable of recording conversion tracking data.
  • Validate the Marketing Cloud email content's conversion tracking configuration.
  • Observe how the conversion tracking XML parameters operate with Marketing Cloud Tracking.
  • Comparison utility for conversion tracking code deployed on an external website.


Testing process


1. Configure email content in the Marketing Cloud with a conversion tracking link and use an "Alias."

Example:


<a href="https://www.salesforce.com" conversion="true" alias="testconvert">click to retrieve data</a>

2. Send the email (with tracking enabled) to a List containing a Subscriber whose email address you control.

3. When the email is delivered, open it and click the link.
4. In the browser window, record data points from the URL's query string (see "Additional Information: Data points" below).
5. Update the testing string with those data points and any items to include in the test.

Note: The key component to the test is the testing string. It is a URL pointing to the Marketing Cloud systems responsible for Conversion Tracking processing. It is the same as is described in the "Set up your Conversion pages" documentation. A sample is found below and requires the following data points to be retrieved from the query string of the conversion link in the test email (after it is clicked).

6. Paste the testing string into a browser.
7. Wait a few minutes for the conversion to process.
8. Review Conversion Tracking data as it appears in the Marketing Cloud Tracking tab for the associated Job.

Additional Information: Data points
 
Amember_idThe "mid" query string parameter's value
Bjob_idthe "j" query string parameter's value
Csub_idthe "sfmc_sub" query string parameter's value
Dlistthe "l" query string parameter's value
Eoriginal_link_idthe "u" query string parameter's value
FBatchIDthe "jb" query string parameter's value
Gconversion_link_idthis is set to "1" in most test scenarios
Hlink_aliasalias utilized with the conversion link
Idisplay_orderthis is set to "1" in most test scenarios


Additional Information: Testing String
Here the URL is displayed for readability. The line breaks should be removed as is found in the Help site's examples at the end of our  "Set up your Conversion pages" documentation.

http://click.exacttarget.com/conversion.aspx?xml=
            <system>
                    <system_name>tracking</system_name>
                    <action>conversion</action>
                    <member_id>replace with data point (A)</member_id>
                    <job_id>replace with data point (B)</job_id>
                    <sub_id>replace with data point (C)</sub_id>
                    <list>replace with data point (D)</list>
                    <original_link_id>replace with data point (E)</original_link_id>
                    <BatchID>replace with data point (F)</BatchID>
                    <conversion_link_id>replace with data point (G)</conversion_link_id>
                    <link_alias>replace with data point (H)</link_alias>
                    <display_order>replace with data point (I)</display_order>
                    <data_set>replace with whatever is to be tested, or omit a value</data_set>
            </system>
 

Note: If you use the S4, S6, S7, S10, S11, or S50 instances for your account, replace click.exacttarget.com at the beginning of each example on this page with a string containing your specific instance (for example, use click.s4.exacttarget.com for the S4 instance).


For additional information, see these Javascript Conversion Tracking Examples

Knowledge-artikkelnummer

000382503

 
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Salesforce Help | Article