Common Account Engagement prospect sync errors

Sync errors occur when a Account Engagement prospect fails to sync with Salesforce. Prospect sync errors originate in Salesforce and can occur for a variety of reasons.

• Data formatting issues—Data formatting issues occur when data values don’t align with Salesforce requirements. Perhaps Account Engagement is sending text values into a Salesforce number field, or maybe your State field requires a two-letter code instead of the full state name.
• Access issues—Access issues occur when Account Engagement tries to take an action but can’t due to restrictions placed on the connector user’s permissions in Salesforce. Has your connector user lost access to write to a field or object? Are you assigning prospects to a queue that the connector user can’t view?
• Process alignment issues—When your Account Engagement governance fails to account for Salesforce system standards, this created process alignment issues. Salesforce validation rules may require you to set certain field values before creating new records, and duplicate rules may prompt you to check for similar records before creating new ones.
• Customization issues—Because the Salesforce platform is so customizable, each customer may encounter their own unique sync errors. The sync error description should help you decipher what’s happening.

Prospect sync errors must be addressed and resolved before an admin can clear the prospect sync error, which allows the prospect to begin syncing again.