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Account Engagement Prospect Activity Glossary

Publiseringsdato: Sep 30, 2025
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Each prospect record has an Activities table displaying the prospect's actions. The activities are composed of an icon and description of the activity. The description includes the name of the marketing element or email and the date that the prospect took that action.

*Note: These activities denoted with an asterisk are considered passive and will not change a prospect from Never Active to Active status, and will not update the Last Activity field. Passive activities will not be reflected in the "Account Engagement Last Activity" field within Salesforce. 

Here is a list of possible prospect activities you may see in the Prospect Activity table:

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  • Custom Redirect Tracked Link Clicked — Prospect clicked on a custom redirect link.
  • *Email Hard Bounce — Email sent to prospect hard bounced due to an invalid email address. The prospect was automatically opted-out. Account Engagement will differentiate between bounce types in the Prospect Activity Record. Note: If your account allows multiple prospects with the same email address, prospect records may show an indirect bounce if any prospect with the same email address has a bounce.
  • *Email HTML Open — Prospect opened an email. View how HTML opens are measured.
  • Email Resubscribe — Prospect resubscribed to emails from the unsubscribe page after an opt-out
  • *Email Sent Via Individual or Plug-In — One-to-One email was sent to prospect via Account Engagement or one of Account Engagement's email plug-in applications.
  • *Email Sent Via List Emails — Email was sent to prospect as part of a list email to an Account Engagement list.
  • *Email Soft Bounce — Email sent to prospect soft bounced due to their mail server being unavailable. The prospect can still be emailed but after they have 5 soft bounces Account Engagement also opts them out. Account Engagement will differentiate between bounce types in the Prospect Activity Record. Note: If your account allows multiple prospects with the same email address, prospect records may show an indirect bounce if any prospect with the same email address has a bounce.
  • Email Spam Complaint — Prospect reported spam by clicking the "Report Spam" button. This prospect is then opted out and unsubscribed from email communication.
  • Email Tracked Link Clicked — Prospect clicked link from an Account Engagement email, plug-in email, or third-party email that includes a tracking parameter.
  • Email Unsubscribe — Prospect clicked unsubscribe in an Account Engagement email or unsubscribed from an Email Preference Center. Note: If your account allows multiple prospects with the same email address, prospect records may show an indirect unsubscribe if any prospect with the same email address unsubscribed. Each record with the same email address will be made unmailable, as will the original prospect.
  • Email Preferences Opened — Prospect clicked the Email Preference Center link in and email to view their list subscription preferences. 
  • *Engagement Program Email Sent — Email was sent to prospect from an Engagement Program.
  • Form View — Prospect viewed a form.
  • Form Error — Prospect had an error when submitting a form. This usually occurs when the prospect does not complete a required field or gives invalid email address information.
  • Form Handler Success — Prospect successfully submitted a form handler.
  • Form Success — Prospect successfully submitted a form.
  • Form Tracked Link Clicked — Prospect clicked link in a submitted form’s thank you content.
  • Google AdWords Ad Clicked — Prospect clicked on a Google AdWords Ad. The headline of the Ad also appears in the activity.
  • Landing Page View — Prospect viewed a landing page.
  • Landing Page Success — Prospect successfully submitted a landing page, meaning they completed the form residing on the specified landing page.
  • Landing Page Tracked Link Clicked — Prospect clicked link in a submitted landing page’s thank you content.
  • Non-Image File Accessed — Prospect clicked a link to a non-image file. These files are hosted under Marketing > Content.
  • Olark Chat Transcript — Prospect contacted one of your users through the Olark live chat connector and the chat conversation was recorded. Click to view the transcript in your Olark account.
  • *Opportunity Associated — Opportunity was associated with this prospect
  • *Opportunity Created — Opportunity was created for this prospect. Currently we can only sync opportunities with Salesforce via the CRM connector. Opportunities can be manually created for prospects if you do not have a connector with salesforce.com.
  • *Opportunity Lost — Opportunity for this prospect was lost.
  • *Opportunity Won — Opportunity for this prospect was won.
  • Priority Page View — Prospect viewed a priority page. You can designate significant pages on your website as priorities, which will list the page view separately from the group of Visits/Page Views made by the prospect.
  • Site Search — Prospect searched for a term on your website's site search. The search term is also listed in the activity. To enable this action, you must integrate your site search with Account Engagement or allow Account Engagement to create a site search for you.
  • Social Message Link Click — A link clicked within Facebook or Twitter from an Account Engagement Social Post.
  • Video Wista  -- Video played or watched through Wistia connector
  • Visit -- A prospect's visitor session. Includes the number of pages viewed during the session. Can also be coupled with an icon of a referring site or vendor (see examples below). Here's the complete list of our Referrer/Vendor icons.
  • Visit resulting from Bing Natural Search
  • Visit resulting from Facebook
  • Visit resulting from Google Natural or Paid Search
  • Visit resulting from LinkedIn
  • Visit resulting from Twitter
  • Visit resulting from Yahoo! Natural search
  • GoToWebinar Icon  -- Webinar Attended or Registered for through GoToWebinar connector
  • Webex Icon -- Webinar Attended or Registered for through Webex connector
  • ReadyTalk Icon -- Webinar Attended or Registered for through ReadyTalk connector
Knowledge-artikkelnummer

000383604

 
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