This article is intended for Account Engagement business units with User Sync enabled.
In order to properly troubleshoot user sync issues, check which version of User Sync is enabled in your account. Please note that any changes to configurations that impact User Sync can take 10-15 minutes (or up to an hour depending on how many users) to take effect.
If Salesforce User Sync is Enabled, but not opted into Salesforce config, this means that users are created based on selection of the user’s Salesforce profile and mapped to an Account Engagement role in the User Sync settings. Please ensure that the user’s Salesforce Profile is selected to sync and mapped to an Account Engagement Role.
If Salesforce User Sync is Enabled, this means that users are created based on user group assignment. First, check what Account Engagement Role the user is assigned to based on the User Sync table where you map the profile to a role. Then, depending on what their Account Engagement Role is, assign the user to either the Marketing or Sales user group. Note we recommend that most users, including admins, be assigned to the Marketing Users group. Use the Sales Users group for Sales reps only.). You can assign users individually, or based on public group, role, or role and subordinates.
Below are some potential configuration/settings to check to resolve the following issues:
A) The user in Salesforce has been made inactive in Salesforce
User Sync will not sync inactive users. With any version of user sync, marking a Salesforce user inactive will move the corresponding Account Engagement user into the recycle bin.
B) Your current User Sync setup in the Salesforce Connector
For business units that have not yet transferred user management to Salesforce, there is a User Sync setting called Move Pardot user to the recycle bin when they no longer have an assigned profile. This means, if your user has a profile that is not currently being synced with Account Engagement, it will be sent to the Recycle Bin. To check if this is the case:
Options to resolve:
C) Salesforce user is not assigned to a user group in Salesforce.
For business units that have opted to manage users from Salesforce, make sure the user has been assigned to a user group (either the Marketing Users group or Sales Users group) in Salesforce via their user or based on public group, role, or role and subordinates. If this configuration isn’t completed, that Salesforce user can’t sync with an Account Engagement user or User Sync won’t remove the corresponding Account Engagement user from the recycle bin.
We recommend transferring user management to Salesforce. Once you have opted in on the Salesforce side to manage users, you can gain control of which users have access to which business unit by assigning the user to a user group for your specified business unit. This also ensures that not every user with the same Salesforce profile syncs with Account Engagement.
There are a few scenarios depending on which version of User Sync is enabled in your business unit.
NOTE A user that is marked inactive in Salesforce will auto archive the corresponding user record in Account Engagement.
A) If Salesforce User Sync is Enabled, but not opted into Salesforce config:
Ensure that the Move Pardot user to the recycle bin when they no longer have an assigned profile User Sync setting is enabled. Enabling this setting deletes any Account Engagement user with a corresponding Salesforce profile that is NOT checked off in the Map Salesforce Profiles to Account Engagement Roles table in User Sync settings.
B) If Salesforce User Sync is Enabled:
Unassign the user from the user group assignment by navigating to the Business Unit Setup page in Salesforce Setup. Please note even if the user isn't directly listed, they could be part of a public group, role, or role and subordinates that is assigned to sync with Account Engagement.
No, once enabled, Account Engagement User Sync cannot be disabled.
000384042

We use three kinds of cookies on our websites: required, functional, and advertising. You can choose whether functional and advertising cookies apply. Click on the different cookie categories to find out more about each category and to change the default settings.
Privacy Statement
Required cookies are necessary for basic website functionality. Some examples include: session cookies needed to transmit the website, authentication cookies, and security cookies.
Functional cookies enhance functions, performance, and services on the website. Some examples include: cookies used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual.
Advertising cookies track activity across websites in order to understand a viewer’s interests, and direct them specific marketing. Some examples include: cookies used for remarketing, or interest-based advertising.